Thứ Sáu, 20 tháng 5, 2016

The Real Adam Smith: Ideas That Changed The World


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The progress of the last two hundred fifty
years has been explosive. Year after year,

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the world and its people have grown more connected
and more prosperous. It seems unimaginable.

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And yet, a man who lived in a world of sailing
ships and horse drawn carriages, of great

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wealth, and great poverty, imagined our very
world. He set pen to paper and recorded the

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ideas that would revolutionize the world's
marketplaces.

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Free markets and global trade have created
more prosperity, and for more people, in the

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past two hundred years, than was created in
the previous two thousand years. We are living

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longer and more comfortably than the vast
majority of people who ever lived.

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But in todays' seemingly ruthless competitive
environment, where the stakes are high and

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winning is the name of the game; can an ethical
and honest business still prosper?

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Has the global economic system become so big
and complex, that morality and human empathy

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are no longer relevant? Where insiders and
the rich get richer and the middle class and

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the poor get poorer and the free market is
no longer "free"?

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I'm Johan Norberg, a writer and an analyst,
born and raised in Sweden, and these issues

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are of great concern to me. Therefore, I'll
take a new look at the ideas of the man many

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consider to be the father of the modern world.
He was a Scotsman named Adam Smith: a moral

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philosopher, a bold voice of the Scottish
Enlightenment and the world's first economist.

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He recorded his revolutionary ideas in two
remarkable books: The Theory of Moral Sentiments

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and The Wealth of Nations.
Those ideas changed the world and in the next

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hour we'll explore how they continue to power
our world today.

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Funding for this program has been provided
by: John Templeton Foundation and Templeton

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Religion Trust.
The Maersk Mc-Kinney Moller is one of the

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largest ships in the world. It is also one
of the most modern cargo carriers on the oceans

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today, carrying Adam Smith's ideas on world
trade to a level imagined by only one man.

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"By opening a more extensive market for ... the
produce of their labour... it encourages them

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to improve productive powers... and thereby
to increase the real revenue and wealth of

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the society."
In command of the huge ship is Captain Jes

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Meinertz, a 25-year veteran of the sea-lanes.
You see the vessels getting bigger and bigger;

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you have seen an increasing volume of cargo
going from one port to another port... and

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I think that trend will continue.
The massive scope of international trade today

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would have been unimaginable even a few decades
ago. But Adam Smith foresaw the workings of

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such a world more than 200 years ago. He wrote
that free markets and free trade would connect

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the continents and result in global prosperity.
Today's markets have grown to global proportions

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and revenue and wealth have soared: just one
way that Adam Smith's ideas continue to change

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the world.
Captain Meinertz and his crew are on a journey

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that will take them over twelve thousand nautical
miles from Shanghai to three more stops in

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mainland China, Hong Kong and then through
the Suez Canal.

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Now, after 20 days at sea, they are nearing
Algeciras, Spain. Then it will be on to Rotterdam

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and other European ports. The economic facts
of life in the cargo business mean that bigger

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is better. Size is everything.
The Maersk Mc-Kinney Moller is over twenty

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stories high and 1,300 feet long. This ocean-going
behemoth carries 18,000 containers. If they

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were loaded aboard a train, the train would
be 68 miles long

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The containers hold everything from fruits
and vegetables to furniture and electronics,

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from appliances and kitchenware to vehicles
and auto parts; a vast variety of consumer

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and industrial goods to feed the growing demand
of a globalized world.

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In China, for example, you have 1.2- 1.3 billion
people and the middle class is growing. And

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of course, they will be consumers like in
the U.S. and like in Europe.

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And, of course that will- that will create
even more demand for goods to be transported

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around the world.
It's early evening when the ship arrives in

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Algeciras, Spain. Now, working through the
night, over 2,500 containers will be offloaded

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within 10 hours. Then, once again, the ship
will be on its way.

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Every day of the year, thousands of container
ships enter hundreds of ports around the world.

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Adam Smith would be amazed: every corner of
the earth is now linked to every other. Each

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day, more people become connected by global
trade. Each day, because of it, life gets

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better for millions of people.
So, who was this man who predicted that trade

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would lead to prosperity? Who foresaw this
global progression out of poverty?

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Smith took ideas of economics that were really
in the bow and arrow stage and made them into

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a modern theory, which actually still drives
our economic thinking today.

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People call him an economist; he was really
a social psychologist. He wrote about ethics,

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he wrote about law, he wrote about politics
and obviously, he wrote about economics.

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The man many consider most responsible for
today's prosperity. Indeed, the father of

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modern economics first made a name for himself
as a young man here, in Edinburgh, Scotland.

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This historic city was then the center of
the Scottish Enlightenment and Adam Smith

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was one of its brightest lights.
He had written an amazing book, The Theory

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of Moral Sentiments, and that had propelled
him into popularity. He would go on to write

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another, which was equally popular and eventually
better known, The Wealth of Nations.

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Together these two books described a powerful
system of guidelines linking morality and

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economics.
Adam Smith was one of the greatest minds of

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all time.
His great gift was observation, and his study

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of human nature as it appeared in different
types of society at different periods of history-

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is absolutely awesome.
Adam Smith was born in 1723, in the small

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seaside town of Kirkcaldy, Scotland, where
he learned about morality and economics at

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the local merchants' market.
He studied at Glasgow University, became its

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top administrator and then a pillar of the
unlikely intellectual revolution called the

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Scottish Enlightenment.
He lived, lectured and socialized in Scotland's

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capital city of Edinburgh.
He had eloquently argued the power of free

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markets and the division of labor, to enable
people at all strata of society to become

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more prosperous.
The institutions that Adam Smith recommended

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have proved- empirically and historically
now- to correlate positively with all of these

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metrics of human well-being.
Smith was particularly concerned about the

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well-being of the least well-off, and thought
that markets, especially the type of commercial

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society he wished to defend, would be of immense
benefit to precisely those people.

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He was the man that gave us modern economics
with concepts like gross national product,

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and productivity, and supply and demand, and
labor, and capital, and all of these things

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we just take for granted today.
Smith matters, because he posed a question

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that every single government since has had
to address. Should governments intervene in

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the management of economies? Should they leave
it to market forces?

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Could market forces- on their own- alleviate
poverty? Smith actually believed that they

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could.
He had lived to see that his revolutionary

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ideas worked, to see life for the average
Scotsman actually improve. And most important

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for Smith, that the poor were beginning to
do better.

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So, do Adam Smith's revolutionary ideas, now
over two centuries old, apply to the poor

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in today's developing world, as they did in
Europe and America in Smith's day? Do they

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still have the power to transform the world?
One success story with a surprising Scottish

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connection is Hong Kong.
For much of its past, Hong Kong had been one

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of the great trading cities on earth. Packed
with thriving businesses, large and small,

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Hong Kong had no natural resources and little
agricultural land... only a beautiful harbor

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and a population of remarkably industrious
people.

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By the 1960s, the colony was crammed with
millions of refugees fleeing the civil war

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in mainland China
Hong Kong was a city hobbled by poverty. There

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were water shortages and thousands of refugee
families called the harbor home.

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But everything would change because of the
vision of one determined man, Sir John James

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Cowperthwaite, Hong Kong's financial secretary
from 1961 to 1971. He was also a Scotsman

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and very much a disciple of Adam Smith.
Sir John Cowperthwaite is one of the great-unappreciated

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heroes of political economy. He implemented,
in Hong Kong, an experiment. He applied his

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theory of what he called benign neglect, so
he instituted in Hong Kong the system of Smithian

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political economy to see what would happen.
Cowperthwaite built a Hong Kong that had relatively

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little corruption, an efficient and independent
judiciary, individual property rights, and

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respect for the rule of law. He instituted
an uncomplicated tax system with low rates

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on both individuals and business. The overall
tax burden was half that of the United States

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at the time.
And he implemented the Smithian system of

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peace, easy taxes, and a tolerable administration
of justice... and look what happened.

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"Little else is requisite to carry a state
to the highest degree of opulence ... but

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peace, easy taxes and a tolerable administration
of justice; all the rest being brought about

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by the natural course of things."
In Cowperthwaite's decade as financial secretary,

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real wages rose by fifty percent. Between
1960 and 2014, Hong Kong's GDP per capita

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adjusted for inflation, increased more than
ten times.

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And they turned what was effectively a rock
in the 1950s to one of the most prosperous

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places on earth today.
Even now, under Chinese rule, Hong Kong remains

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one of the world's most important financial
centers.

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It's proof that with the right policies in
place, change can come quickly. And today,

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the people of Hong Kong, despite continued
unrest and demands for a greater say in their

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future, have a higher income per capita than
their old colonial masters in Britain.

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While Hong Kong- along with Japan and the
other Asian Tigers- was prospering, China

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was stagnating.
Twenty years of Soviet-style centralized planning

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and control had crippled the country.
After Mao died both the Chinese leaders and

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the Chinese people recognized that socialism
didn't work.

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Ning Wang is professor of economics at the
Ronald Coase Institute, and author with Ronald

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Coase of the book How China Became Capitalist.
They tried new ways to organize the economy.

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What emerged was spontaneous, was something
we here recognize as the market economy. And

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in China it's called socialism, with Chinese
characteristics.

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Socialism with Chinese characteristics translates
to change from the ground up or spontaneous

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development. Add to this the power of a market
economy and you have two of Adam Smith's most

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essential concepts.
They gradually opened up the economy, allowed

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private sector to enter in one industry after
another, and of course, once the private enterprises

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entered any sector, they quickly out-performed
state enterprises.

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The small market economy, which leaders had
allowed to even out the rough spots in centralized

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planning, mushroomed. Today, China's private
sector contributes 60 to 80% to the country's

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job growth and 60 to 70% of its GDP.
So, that forced them to resort to their own

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tradition: seeking truth from facts. Be practical.
Be open minded, not trapped by any preexisting

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ideology.
It's estimated that in the last three decades,

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over 600 million people have risen out of
poverty in China. That's an accomplishment

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unmatched anywhere, at any time, on earth.
And today, thousands of young Chinese are

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joining a global movement to discover how
to maximize their nation's potential.

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Tens of thousands of students, from all over
the world, have come to America to study.

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Many of them are here at the University of
Chicago, one of the world's foremost academic

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institutions.
Xingxing Li is a PhD student at the University

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of Chicago Law School and she's studying the
effects of government regulation on the economy.

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And I just wanted to come here and learn from
the best of the best and then return to China

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and help to spread the knowledge to Chinese
students.

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This may be the best place on earth to study
the causes of wealth and poverty: almost thirty

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professors, students, and alumni have won
Nobel Prizes in economics.

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Today, Professor Ning Wang is at the University
of Chicago to preside over a unique seminar.

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These University of Chicago scholars and students
are from China and they've all come together

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for a luncheon and a seminar to explore an
interesting and surprising mix: Adam Smith,

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capitalism, and communist China.
Such a conversation, even their presence here

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in the west, would have been unthinkable just
a few years ago.

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Good afternoon, welcome everyone, and a welcome
to have this seminar, Adam Smith in China.

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And we have a group of scholars, students,
who have expertise on Adam Smith.

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Adam Smith is the first generation of economic
theorist.

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I think classical economics would believe
that like, until [the] market fails, there's

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no need for governmental intervention.
It is the highest impertinence and presumption

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in kings and ministers, to pretend to watch
over the economy of private people."

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Yes market works, but market needs something
like morality. So people will trust each other,

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or at least they want to try to trust each
other.

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Adam Smith not only has one book called, Wealth
of Nations, he also has another great book,

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called The Theory of Moral Sentiments, and in that
book he really lays out what kind of morality

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standards should the people have when they
have the market kind of exchange.

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I think they were surprised, happily surprised
that actually what they got from Adam Smith

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actually consistent with their own tradition,
traditions from Confucianism and traditions

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from Taoism.
Chinese students are not just studying Adam

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Smith in the west... they're studying him
in China. All of the major Chinese universities

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teach the ideas of Adam Smith. And they are
learning how their own traditions are similar

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to those of the west.
It doesn't surprise me at all that more people

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in China read Adam Smith, than, you know,
people here in the States.

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The previous Chinese Premier, Wen Jiabao,
on many occasions praised The Theory of Moral

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Sentiments, and I remember once, he- visiting
a Chinese campus, and in front of students,

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he raised that book, "Hey guys, you have to
read this book, The Theory of Moral Sentiments."

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Is China coming full circle? Will it once
again embrace its cultural roots, with a deeper

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understanding of how its history and commercial
traditions merge naturally with the ideas

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of Adam Smith and contemporary market economics?
Is communism the future of China, or will

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it be seen as just an aberration, a blip,
in China's long history?

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But for China to move forward it has to strengthen
its own innovative capacity.

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The most severe defect of the Chinese system
is that China now has an open market for goods,

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but doesn't have a free market for ideas.
A free market not only opens our minds to

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new ideas, it helps us to be far more productive.
From thousands of independent suppliers around

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the world, millions of parts have been shipped
to Airbus in Toulouse, France.

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Here they will be assembled into the largest
and most modern airliner on earth... a product

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of the vast benefits of a global division
of labor, a concept popularized by Adam Smith.

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"The division of labor, so far as it can be
introduced, occasions in every art, a proportional

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increase of the productive powers of labor."
Few things better illustrate the benefits

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of the division of labor, than factories like
this. Smith would have been amazed.

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What was an extraordinary insight in Smith's
day; the productive potential of the division

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of labor is now a commonplace, common sense
global phenomenon.

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Here we are in our mockup hall here in Toulouse;
we have full size models of the major models

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that we produce for Airbus.
Alan Pardoe is the head of marketing communications

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at Airbus in Toulouse, France.
They're fully furnished so they have seats

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and galleys and furnishings just like a real
airplane. If you like, it's sort of a showroom.

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We are many thousands of people in Toulouse,
but we are of course a global company, we're

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not just French.
So an A380 is a very big airplane; in fact,

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it's the world's largest commercial airplane.
And what really distinguishes it- is the fact

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that it's got two decks, two levels, two cabins.
And it's an airplane that probably has something

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in the order of four million individual parts.
Two and a half million of those are unique

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part numbers. We must have something in the
order of 1,500 suppliers in probably about

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30 countries.
And each of those suppliers does what they

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do best. They specialize in their own area
of expertise.

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The wings are constructed in England and each
contains 32,000 individual parts.

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The wing is enormous; it's huge. The wingspan
of this airplane is about 80 meters. That's

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something in the order of 250 feet, so it's
bigger than almost every other airplane ever

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flown, and certainly the largest commercial
airplane flown.

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Smith first described the division of labor
by looking at the manufacture of simple pins.

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We've come a long way since, but the principle
is still the same: the larger the scale of

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the cooperation, the greater the chance of
specializing.

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I think for one company to try to do everything
on its own would be prohibitively expensive

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in terms of just not money, but resource,
people... know-how. It's a global business.

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People fly around the world day in, day out.
It's a global supply business. It's a global

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manufacturing business.
You concentrate on doing the things that you're

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good at. I concentrate on doing the things
that I'm good at, and then we exchange, and

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then we're both really much, much better off,
because we're very much more efficient.

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What we see in the world today in a globalized
economy is millions, indeed, billions of people

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who are cooperating with one another in innovative
new ways around the world. In some sense,

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that really is the Adam Smithian world
With incredible machines like these, we can

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travel from one continent to the other, supported
by a vast network of millions of people and

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thousands of systems that keep everything
up in the air.

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And while we're flying, tons of freight is
traveling with us in the cargo holds.

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But by far, most products traded between nations,
still travel, as they did in Smith's day...

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on the seas.
With every one of the allotted containers

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unloaded in Algeciras, the Maersk Mc-Kinney
Moller is ready to depart.

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A cargo ship rests at its dock only long enough
to unload and load. At most ports, the crew

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never leaves the ship.
Before dawn, with the moon setting behind

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the mountains, she heads into the crowded
Strait of Gibraltar.

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I would say that's a favorite place to be-
on the bridge- watch the sunrise.

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And you have this deep orange sun coming up.
And you see the light changing in the horizon

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just before it breaks.
Aboard the Maersk Mc-Kinney Moller, the crew

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on the giant ship settles into their daily
rhythm: Checking the bracing on the containers,

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keeping the ship clean and performing routine
maintenance.

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Maersk is a Danish company; the captain and
his senior officers are from Denmark. The

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rest of the crew is international.
In the past, everything had to be done manually.

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Nowadays, a lot of the functions that we control
are done automatically via computers and-

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and monitors and that, of course, requires
less manpower.

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An officer or a navigator nowadays is actually,
he's not steering the big wheel anymore; he's

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basically monitoring all the automated systems
on board.

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The 24 crew who run the ship are spread over
its quarter mile length. They seldom see one

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another. They come together at mealtime, three
times a day.

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Romey, the Phillipino cook and the oldest
member of the crew, prepares a diverse menu

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00:22:51,971 --> 00:22:57,843
with dishes that make the men feel at home.
It's a time to relax, share information and

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plan for the work ahead.
This huge ship demonstrates the impact Adam

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Smith envisioned international trade would
have on prosperity. It's not what's in the

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containers, but what they represent that's
important.

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Smith believed that wealth is not just the
things you own- like gold in the bank- but

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also your labor, and the things you can get
in exchange. The more others create and the

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more you trade with them, the better off you
are.

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And with ships like this, world trade is much
more efficient and environmentally friendly.

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At the heart of the vessel is its unique state
of the art propulsion system.

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They are what they call super long stroke,
when you have super long stroke you have a

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slower speed.
Per Schilling Nielsen is chief engineer. He's

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been with Maersk for 25 years.
They're doing maximum 73 revolutions per minute.

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They're directly linked to the propeller;
that means the propeller is doing maximum

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00:24:00,706 --> 00:24:04,877
73 RPM.
The long stroke engine is designed to squeeze

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the most miles possible out of every drop
of oil. It lowers fuel consumption by 37%

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and carbon dioxide emissions per container
by 50%.

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We spend a lot less fuel consumption moving
one box from one of the major ports in the

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Far East to one of the major ports in Europe.
In fact, per container, this ship emits less

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greenhouse gas than almost any other method
of transportation.

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It emits less CO2 per ton of goods moved;
fifteen times less than a truck and six times

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less than rail. Much of this efficiency is
due to the sheer number of containers secured

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on board.
We are carrying at least close to 60% of the

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cargo below the deck. So people have a tendency
to forget that because you don't see it; it's

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just hidden below the hatches of the ship.
Rene Hansen is the ship's chief officer and

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among other tasks, is in control of the cargo.
Looking at a stack like this we see we have:

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one, two, three, four, five, six, seven, eight,
nine ten, stacked on top of each other. This,

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combined with loading nine on deck, gives
a very good idea that the vast amount of cargo

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that is being carried, which you cannot see
when the ship just passes by on the open oceans.

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So, whatever you can imagine that can be put
inside this box we can more or less carry.

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00:25:32,131 --> 00:25:36,735
And today more and more of what's carried
aboard ship are perishable goods, enabling

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growers to sell into markets thousands of
miles away, at a fraction of the cost of airfreight.

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Torben Andersen is the electrical engineer
aboard ship.

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Every morning I go around- look at every single
container; see if there's any malfunction,

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if the temperature is as it's supposed to
be.

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Everything that you put in your refrigerator
at home we put in the refrigerators on board

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the ship just in vast scales.
And if you look at our refrigerator containers

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we can carry flower bulbs from Netherland
for tulips. We can carry chocolate from Poland.

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00:26:10,102 --> 00:26:15,407
We can carry wine, expensive French wine we
carry in refrigerated containers.

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Fruits and vegetables stay fresh for dramatically
longer periods of time...

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00:26:19,311 --> 00:26:23,415
We can make an artificial atmosphere in our
containers.

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00:26:23,415 --> 00:26:26,919
...by controlling the levels of oxygen, carbon
dioxide and nitrogen .

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00:26:26,919 --> 00:26:33,091
And then, as we're getting closer to the port
of delivery, then we will start increasing

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00:26:33,091 --> 00:26:38,764
the oxygen level in the container and then
the bananas are so to speak ready, when they

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hit the supermarket
The shelves of supermarkets throughout the

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world are stocked with goods transported aboard
cargo ships like the Maersk Mc-Kinney Moeller.

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00:26:51,343 --> 00:26:56,515
This is a Whole Foods Market in Austin, Texas.
There are over 400 Whole Foods Markets in

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the United States, Canada and the United Kingdom.
They sell products from around the world.

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00:27:01,854 --> 00:27:07,159
Their "Whole Trade Guarantee" promises that
consumers can shop with a conscience.

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00:27:07,159 --> 00:27:11,663
Most businesspeople are honest and ethical.
In fact, it turns out that the more ethical

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00:27:11,663 --> 00:27:16,635
they are, the better the company performance.
In the cutthroat supermarket business it's

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important to stake out your own territory.
The company's motto is "Whole Foods, Whole

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00:27:20,906 --> 00:27:27,012
People, Whole Planet."
At the center of this amazing story is Co-Founder

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00:27:27,012 --> 00:27:32,284
John Mackey. To understand Whole Foods Market,
you have to understand him.

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00:27:32,284 --> 00:27:36,989
The original vision for Whole Foods was- very
simply is: we wanted to sell healthy food

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00:27:36,989 --> 00:27:42,594
to people, earn a living, and have fun.
The higher purpose of Whole Foods has become

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00:27:42,594 --> 00:27:48,800
a lot deeper and more complex than it was
back 34 years ago.

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00:27:48,008 --> 00:27:52,446
And that brings us to mission. Mission is
something Mackey takes seriously. It's not

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00:27:53,238 --> 00:27:57,976
just platitudes for a wall plaque in a corporate
lobby. It's the statement that embodies his

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00:27:57,976 --> 00:28:02,447
ethical perspective.
We want to sell healthy food to people, help

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00:28:02,447 --> 00:28:07,619
people to reach their highest potential through
having good health. We also have a sense that

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00:28:07,619 --> 00:28:13,058
the people that work for us should be flourishing
and should be happy in their work, and we

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00:28:13,058 --> 00:28:16,895
also feel a responsibility for the larger
communities that we're trading with.

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00:28:16,895 --> 00:28:22,100
It's been on Fortune's 100 Best Companies
to Work For list for eighteen years in a row.

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00:28:22,001 --> 00:28:26,539
What seems to make Whole Foods so successful
is that the people who work here are strongly

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00:28:26,638 --> 00:28:34,012
committed to all the stakeholders, to customers
and team members, to stockholders and suppliers,

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00:28:34,012 --> 00:28:40,218
which has resulted in highly committed employees
and very faithful customers.

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00:28:40,218 --> 00:28:44,823
And a lot of John Mackey's philosophy is based
solidly on Adam Smith.

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I mean... Adam Smith was so far ahead of his
time.

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The totality of his ideas are still very,
very important and very relevant today.

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00:28:54,166 --> 00:28:59,071
Smith gives us a way of thinking about markets
and morality together. For Smith, these are

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00:28:59,071 --> 00:29:04,676
not two things that can easily be extricated
from each other, as if one can simply talk

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00:29:04,676 --> 00:29:11,817
about rational, economic men on one hand and
then moral men in a different sphere on another.

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00:29:11,817 --> 00:29:18,861
Smith understood that you're going to be better
at business if you can understand your customers

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00:29:19,257 --> 00:29:23,095
and generally sympathize with them, as well
as understanding and sympathizing with your

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employees.
I think that most of our guests when they

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00:29:31,603 --> 00:29:34,706
walk in the door know that there's something
different.

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00:29:34,706 --> 00:29:38,343
For a lot of people it's the energy of the
team members, right? I think a lot of our

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00:29:38,343 --> 00:29:43,515
team members feel empowered and feel fulfilled
and therefore feel happy and satisfied in

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00:29:43,515 --> 00:29:46,918
their work.
Lindsay Mucha is store team leader of one

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00:29:46,918 --> 00:29:52,057
of the Whole Foods Markets in Austin. She's
been with Whole Foods for over 10 years.

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00:29:52,057 --> 00:29:57,829
My goal was to work here for six months, graduate
from college and then go off and find my career

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00:29:57,829 --> 00:30:05,003
path, and I very quickly fell in love with
Whole Foods. I loved the values and the mission.

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00:30:05,003 --> 00:30:12,177
The greatest source of creativity and innovation
exists in our team member base. A big part

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00:30:12,177 --> 00:30:19,951
of what we're trying to do is allow them to-
to be themselves, to be authentic, to be spontaneous,

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00:30:19,951 --> 00:30:25,957
allow them to- to experiment, to create new
things, to create the innovations.

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00:30:25,957 --> 00:30:30,696
This helps to illustrate Adam Smith's principle
that top down command structures aren't always

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00:30:30,696 --> 00:30:34,933
the best. Things organize themselves better
from the bottom up.

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00:30:34,933 --> 00:30:41,606
"The natural effort of every individual to
better his own condition... is so powerful,

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00:30:41,606 --> 00:30:47,610
that it is, alone... capable of carrying on
the society to wealth and prosperity."

335
00:30:47,646 --> 00:30:54,680
Many of the institutions that we have, language,
markets, you name it, these are indeed the

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00:30:54,986 --> 00:30:59,624
results of human action, but they're not the
results of human design. We never planned

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00:30:59,624 --> 00:31:05,731
these things; they just evolve naturally.
So note that phrasing, "individual human action,

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00:31:05,731 --> 00:31:10,635
but not individual human design."
You don't need a central planning authority

339
00:31:10,635 --> 00:31:13,972
to run your society well.
And that's a really cool thing about the Whole

340
00:31:13,972 --> 00:31:18,510
Foods Market culture. You know it's not top
down. It's not a mandate on everything. If

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00:31:18,051 --> 00:31:22,756
someone has a good idea that someone else
likes, there's a good chance it's going to

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00:31:23,215 --> 00:31:28,153
spread and- and work for a lot of people.
Carol Medeiros is produce coordinator at Whole

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00:31:28,153 --> 00:31:31,230
Foods Markets in Austin, Texas.
I would say that you know we're always trying

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00:31:31,923 --> 00:31:35,560
to find what's new and what's next, and a
lot of the times- most of the time- our best

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00:31:35,056 --> 00:31:37,892
ideas come from the team members that work
in the stores every day.

346
00:31:38,396 --> 00:31:44,420
Because the team members genuinely care...
because it's theirs, right?

347
00:31:44,636 --> 00:31:49,307
Whole Foods Market's success in promoting
healthy foods has spawned increased competition

348
00:31:49,307 --> 00:31:55,080
in the marketplace. In response, the company
is opening a new line of stores called "365

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00:31:55,008 --> 00:32:00,046
by Whole Foods Market," which they hope will
make their products more accessible to more

350
00:32:00,118 --> 00:32:04,389
consumers.
When stakeholder philosophy is adopted in

351
00:32:04,389 --> 00:32:09,427
a more conscious way and businesses begin
to act in more conscious way for higher purpose,

352
00:32:09,427 --> 00:32:13,031
I think most of the hostility towards business
and capitalism will disappear.

353
00:32:13,031 --> 00:32:16,668
And I think what's really nice about this,
and companies that are able to be mission

354
00:32:16,668 --> 00:32:20,939
driven and purpose driven, and still be profitable,
is that when you put that out there for people

355
00:32:20,939 --> 00:32:23,966
to choose there are people who choose it and
there are people who will vote with their

356
00:32:24,209 --> 00:32:30,282
dollars, right? And do it because that's what's
valuable to them. So I think that's nice,

357
00:32:30,282 --> 00:32:34,319
it's about choice.
For markets to make good on the hope that

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00:32:34,319 --> 00:32:39,424
they would bring, what Smith called, universal
opulence to all ranks of people, Smith thought

359
00:32:39,424 --> 00:32:46,298
that it was necessary for them to be supplemented
by a certain conception of morality.

360
00:32:46,298 --> 00:32:53,572
By "morality" Smith meant fairness and a level
playing field for all. But what happens when

361
00:32:53,572 --> 00:32:58,109
some are able to tilt the market to their
advantage?

362
00:32:58,109 --> 00:33:03,448
Adam Smith asked the very same question 250
years ago. And the problem can be easily illustrated

363
00:33:03,448 --> 00:33:07,485
by taking a walk in the woods.
In state and national parks all across the

364
00:33:07,485 --> 00:33:12,579
United States you'll often find signs like
this that say, "Please do not feed the animals."

365
00:33:13,425 --> 00:33:21,533
Because if you feed the wild animals they
lose their ability to gather food in the wilderness

366
00:33:21,533 --> 00:33:28,707
and as a result, they tend to be less resilient
and their survival is at risk.

367
00:33:28,707 --> 00:33:34,012
Luigi Zingales is professor of entrepreneurship
and finance at the Booth School of Business

368
00:33:34,012 --> 00:33:39,451
at the University of Chicago.
I think that a similar sign should be put

369
00:33:39,451 --> 00:33:46,825
in Washington to say, "Please don't feed business,"
precisely because I love business I don't

370
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want business to become fat and unable to
compete in the global marketplace.

371
00:33:52,564 --> 00:33:56,401
Smith was very suspicious of partnerships
between government and business. That's effectively

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what we call cronyism today.
This is the result of feeding the animals,

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00:34:02,034 --> 00:34:07,173
Washington style. In recent years housing
values around the U.S. capital have skyrocketed.

374
00:34:07,479 --> 00:34:14,493
There is no real industry, there is no real
commerce and it's pretty scary that the wealthiest

375
00:34:14,619 --> 00:34:19,758
counties in the United States are in the suburbs
of Washington, D.C.

376
00:34:19,758 --> 00:34:24,930
The top two richest counties in the United
States, and 6 of the top ten, are suburbs

377
00:34:24,093 --> 00:34:28,597
of Washington, D.C.
All that money is basically money that is

378
00:34:29,434 --> 00:34:36,875
sucked from the system and wasted in lobbying.
Lobbying pays very well. And not just for

379
00:34:36,875 --> 00:34:41,246
the lobbyists. The real payoffs go to the
corporations they represent.

380
00:34:41,246 --> 00:34:45,984
Smith thought that any institution- government
included- could become corrupted if it was

381
00:34:45,984 --> 00:34:53,325
too big and made too many decisions centrally.
"To widen the market and to narrow the competition

382
00:34:53,325 --> 00:34:59,497
is always the interest of the dealers... Any
new law or regulation of commerce... ought

383
00:34:59,497 --> 00:35:06,371
always to be listened to with great precaution."
A series of recent governmental regulations

384
00:35:06,371 --> 00:35:12,110
illustrates Adam Smith's fear.
Corn ethanol is a bio-fuel. It's basically

385
00:35:12,011 --> 00:35:17,049
fuel that comes from corn. It's more costly
and far more inefficient to make than ethanol

386
00:35:17,148 --> 00:35:21,186
from sugar.
But now almost 40% of the nation's corn crop

387
00:35:21,186 --> 00:35:27,058
goes into making ethanol, which has driven
the price of corn way up. It makes corn farmers

388
00:35:27,058 --> 00:35:31,396
and processors happy because it gives them
a guaranteed profit. But all of us have to

389
00:35:31,396 --> 00:35:36,935
pay more for foods that use corn, especially
meat and poultry.

390
00:35:36,935 --> 00:35:41,973
The fuel companies are required by federal
law to buy ethanol whether they want it or

391
00:35:41,973 --> 00:35:49,014
not, or whether motorists want it or not.
Between 2007 and 2012, the corn ethanol lobby

392
00:35:49,014 --> 00:35:55,088
spent 139 million dollars, and in return,
gained over 28 billion dollars in corn ethanol

393
00:35:55,754 --> 00:36:00,458
tax credits.
So once you have this kind of returns then

394
00:36:00,458 --> 00:36:06,502
people will not invest in R&D. They will not
invest in new sort of organizational form.

395
00:36:06,898 --> 00:36:11,169
They will not invest in new technology. They
will not invest in new property plant and

396
00:36:11,169 --> 00:36:15,473
equipment. They will invest in lobbying.
Many corporations prefer to get their profits

397
00:36:15,473 --> 00:36:19,911
by legislating them rather than by selling
goods and services that people want in an

398
00:36:19,911 --> 00:36:25,150
open market. Adam Smith saw exactly the same
forces at work in his day.

399
00:36:25,015 --> 00:36:28,552
What Smith saw was that when business people
go to the government and they say we want

400
00:36:28,687 --> 00:36:34,292
a special royal charter, we want special protections
from competition, we are a vital national

401
00:36:34,292 --> 00:36:39,364
industry and we need special privileges, you've
got to be careful, because when this happens,

402
00:36:39,364 --> 00:36:44,436
this is really people conspiring to protect
their own interests at the expense of others.

403
00:36:44,436 --> 00:36:51,450
Adam Smith understands that in order for competition
to work its magic you need to have rules in

404
00:36:51,576 --> 00:36:56,781
place because otherwise rather than competition,
you have the law of the jungle.

405
00:36:56,781 --> 00:37:02,087
This is Adam Smith's key insight; competition
is not a way of giving power to companies.

406
00:37:02,087 --> 00:37:07,525
It's a way of giving us power over them.
The Founding Fathers not only established

407
00:37:07,525 --> 00:37:13,331
a government of the people, by the people,
for the people. They also established a economic

408
00:37:13,331 --> 00:37:19,204
system of the people, by the people, for the
people. This is what distinguishes the United

409
00:37:19,204 --> 00:37:25,276
States from the rest of the world, and this
is what gives us hope.

410
00:37:25,276 --> 00:37:30,849
But is it possible to have markets that operate
in the interests of sellers and buyers, without

411
00:37:30,849 --> 00:37:36,754
a lot of government regulation? The answer
might be yes, if they embody Adam Smith's

412
00:37:36,754 --> 00:37:40,959
ideas.
It used to be that when you wanted to go someplace

413
00:37:40,959 --> 00:37:47,165
in a city you had to wait for a taxi or rent
a car. But now, with apps like Uber and Lyft,

414
00:37:47,165 --> 00:37:50,242
that's all changed. Lyft?
Yes.

415
00:37:50,935 --> 00:37:56,307
Hi are you David?
Yes.

416
00:37:56,307 --> 00:38:00,512
People today ride with strangers in their
cars and with sites like Airbnb they sleep

417
00:38:00,512 --> 00:38:05,016
in strangers' homes. It's just a tiny part
of a much larger, and much more important,

418
00:38:05,016 --> 00:38:08,319
social trend: an explosion of trust, enabled
by the internet.

419
00:38:08,319 --> 00:38:15,360
And the granddaddy of them all is eBay.
Almost every country in the world has buyers

420
00:38:15,036 --> 00:38:23,244
and sellers who work inside the eBay marketplace.
Devin Wenig is CEO of eBay Marketplaces.

421
00:38:23,568 --> 00:38:29,307
eBay is founded on this principle of economic
democracy; that individuals around the world

422
00:38:29,307 --> 00:38:35,113
who don't know each other and have never met
can work in a system to be able to conduct

423
00:38:35,113 --> 00:38:39,784
economic transactions fairly and securely
and have confidence in that.

424
00:38:39,784 --> 00:38:47,759
eBay was founded in 1995 by Pierre Omidyar.
Pierre thought very strongly about the notion

425
00:38:47,759 --> 00:38:53,665
of the free market. He believed in Adam Smith's
principles. He believed that an economic democracy

426
00:38:53,665 --> 00:38:58,469
would not only be a great business, but it
had the potential to do immense amounts of

427
00:38:58,469 --> 00:39:02,106
good around the world.
eBay has hundreds of thousands of small sellers

428
00:39:02,106 --> 00:39:06,044
around the world that are now doing more than
half their business outside of their national

429
00:39:06,044 --> 00:39:11,950
borders. One retailer that is profiting in
this new era is Gelb Music.

430
00:39:11,095 --> 00:39:16,166
Gelb was started in 1939... about 75 years
ago. Located right here in Redwood City, California,

431
00:39:17,021 --> 00:39:22,260
it's been here ever since. And about- carry
about a little over 50,000 products here.

432
00:39:22,026 --> 00:39:30,501
Mike Craig is Gelb's ecommerce/marketing manager.
We have a complete line of drums, bass guitars,

433
00:39:30,735 --> 00:39:34,038
recording equipment.
We were waiting for our-our own website to

434
00:39:34,038 --> 00:39:39,911
be built, we took about 200 products, mostly
snare drums, did about $200,000. The test

435
00:39:39,911 --> 00:39:42,747
definitely worked.
The following year we put up about a thousand

436
00:39:42,747 --> 00:39:46,050
products, maybe a little bit over and we did
about $750,000 in sales.

437
00:39:46,005 --> 00:39:52,111
We now have about 160 million active consumers
who buy and sell in our marketplace every

438
00:39:52,156 --> 00:39:59,664
day. We now sell a little less than $90 billion
of goods every year. And consumers access

439
00:39:59,664 --> 00:40:05,937
us from over 190 countries.
Well, eBay has saved the store number one.

440
00:40:05,937 --> 00:40:11,075
But has also opened our eyes to markets that
we didn't think were obtainable.

441
00:40:11,075 --> 00:40:15,480
One of the great things about marketplaces
is that they act as an incredible price discovery

442
00:40:15,048 --> 00:40:18,451
mechanism.
Because if you're looking at a collectable

443
00:40:18,883 --> 00:40:27,058
or a coin or a comic book or a rare automobile,
the likelihood is that there were more sales

444
00:40:27,058 --> 00:40:32,463
in eBay for that particular item than in any
other marketplace in the world.

445
00:40:32,463 --> 00:40:37,702
Adam Smith would have said that an "invisible
hand" guides eBay sellers around the world.

446
00:40:37,702 --> 00:40:42,607
As prices are on the rise, because buyers
want a particular item, sellers stream into

447
00:40:42,607 --> 00:40:49,514
the market to satisfy that demand. And when
demand drops... prices go down.

448
00:40:49,514 --> 00:40:57,021
Imagine a world where there're screens everywhere.
Those screens are connected to a global marketplace.

449
00:40:57,021 --> 00:41:01,826
That global marketplace has all the worlds'
inventory- priced fairly- because it's an

450
00:41:01,826 --> 00:41:06,764
open marketplace. And you're one click away
from buying anything you want at any time

451
00:41:06,764 --> 00:41:12,403
for a fair price.
There are millions of exchanges, each minute,

452
00:41:12,403 --> 00:41:18,176
all of them without regulation, among strangers,
across borders and oceans. It's an enormous

453
00:41:18,176 --> 00:41:25,083
amount of business... based solely on trust.
Pierre's notion was, let the buyers and sellers

454
00:41:25,083 --> 00:41:30,655
in the marketplace determine who the best
buyers and sellers are. So the eBay feedback

455
00:41:30,655 --> 00:41:33,662
system was born.
The way ratings work is that when you sell

456
00:41:33,725 --> 00:41:38,629
a product, the customer can go back and rate
you: Was it a good experience? Was it a bad

457
00:41:38,629 --> 00:41:41,532
experience? And that goes onto your record
where everyone sees it.

458
00:41:41,532 --> 00:41:47,905
"Public services are never better performed
than when their reward comes in consequence

459
00:41:47,905 --> 00:41:54,379
of their being performed, and is proportioned
to the diligence employed in performing them."

460
00:41:54,379 --> 00:41:59,384
I think being judged by your customers is
a wonderful idea. I think that keeps us as-as

461
00:41:59,384 --> 00:42:03,855
sellers on our toes. You have to deliver on
what you promise, and if you do, that you're

462
00:42:03,855 --> 00:42:09,727
rewarded by more customers and you'll grow.
The free market isn't about robbing people

463
00:42:09,727 --> 00:42:16,501
or cheating them, stealing from them; it is
about cooperating with them. If people trust

464
00:42:16,501 --> 00:42:20,508
you, if you're giving them a good service,
they will do business with you. If you're

465
00:42:20,571 --> 00:42:25,243
trying to cheat them, they might deal with
you once, but once they've been cheated, you'll

466
00:42:25,243 --> 00:42:31,582
never see them again.
Part one of the promise is a fair, open, fast,

467
00:42:31,582 --> 00:42:37,155
trusted marketplace that's enabled by technology.
Coordinating a global marketplace like this

468
00:42:37,155 --> 00:42:40,992
takes one of the largest site operation centers
in the world.

469
00:42:40,992 --> 00:42:47,999
We do about 300 million searches a day on
the eBay marketplace. There are computers

470
00:42:47,999 --> 00:42:54,772
and people, and systems and processes that
all have to work in sync to make sure that

471
00:42:54,772 --> 00:42:59,577
that's working 24/7.
When we look at forecasting and eBay's going

472
00:42:59,577 --> 00:43:04,782
to make up anywhere from 50 to 80% of our-our
sales, that's- that's a huge number.

473
00:43:04,782 --> 00:43:11,255
There is a concept of a micro-multinational,
which I think is fascinating. And there are

474
00:43:11,255 --> 00:43:15,059
hundreds of thousands of them alive inside
the eBay marketplace.

475
00:43:15,059 --> 00:43:21,365
It's that family owned independent, just homegrown
kind of store. We're just being able to sell

476
00:43:21,365 --> 00:43:27,638
around the world now.
So, without either a strong corporate intervention

477
00:43:27,638 --> 00:43:34,579
in the sense of eBay, or a strong government
or regulatory intervention, this is a community

478
00:43:34,579 --> 00:43:38,950
that has grown enormously because in essence
it's self-regulated.

479
00:43:38,095 --> 00:43:43,834
A free market is one of the most powerful
forces on earth. And we've seen that with

480
00:43:44,689 --> 00:43:49,227
our business.
Adam Smith presented his ideas on the free

481
00:43:49,227 --> 00:43:55,333
market in his second great book, The Wealth
of Nations which was published in 1776, just

482
00:43:55,333 --> 00:44:01,272
months before the American colonies exploded
in revolution. Copies made their way across

483
00:44:01,272 --> 00:44:06,677
the Atlantic and into the hands of those shaping
the structure of the new republic.

484
00:44:06,677 --> 00:44:11,315
The Founders were dealing with things like
how to structure a government, an economy,

485
00:44:11,315 --> 00:44:15,419
the banking system, the church... the military.
And Smith had a lot of things to say on all

486
00:44:15,419 --> 00:44:21,492
these points. So does the United States follow
Smith's principles? The answer can be found

487
00:44:21,492 --> 00:44:28,599
here, at the Library of Congress, in Washington,
D.C.

488
00:44:28,599 --> 00:44:31,626
The Library of Congress is the largest library
in the world.

489
00:44:31,869 --> 00:44:36,274
Its holdings include more than 32 million
cataloged books and other print materials,

490
00:44:36,274 --> 00:44:40,545
and the largest rare book collection in North
America.

491
00:44:40,545 --> 00:44:44,282
Included in the collections is the personal
library of Founder, Thomas Jefferson, author

492
00:44:44,282 --> 00:44:48,586
of the Declaration of Independence, and a
lifelong admirer of Adam Smith.

493
00:44:48,586 --> 00:44:56,494
His library at the time numbered 6,487 volumes.
Mark Dimunation is chief of the Rare Book

494
00:44:56,494 --> 00:45:00,565
and Special Collections Division at the Library
of Congress.

495
00:45:00,565 --> 00:45:05,036
Certainly one thing you can learn by looking
at Jefferson's library is the pervasiveness

496
00:45:05,036 --> 00:45:12,070
of Enlightenment Philosophy, and intellectual
conversation that plays throughout the creation

497
00:45:12,376 --> 00:45:16,047
of the American government.
In fact, you could claim that Jefferson's

498
00:45:16,047 --> 00:45:19,083
book collection brings the enlightenment to
America.

499
00:45:19,083 --> 00:45:26,524
In 1814, the British attacked and burned Washington.
On learning of the burning of the Capitol

500
00:45:26,524 --> 00:45:32,196
and the loss of the 3,000-volume Library of
Congress, Jefferson offers Congress his personal

501
00:45:32,196 --> 00:45:39,203
library as a replacement.
And in 1815, gentlemen arrived with horse

502
00:45:39,203 --> 00:45:45,509
drawn wagons, took a collection that took
Jefferson 50 years to build, left him in Monticello,

503
00:45:45,509 --> 00:45:50,147
he never saw his books again, never went to
Washington again.

504
00:45:50,147 --> 00:45:55,386
But a second fire on Christmas Eve in 1851,
destroyed two-thirds of those volumes.

505
00:45:55,386 --> 00:46:00,891
Through a private grant, the Library of Congress
is now reassembling Jefferson's Library, as

506
00:46:00,891 --> 00:46:04,996
it was when he sold it to Congress 200 years
ago.

507
00:46:04,996 --> 00:46:09,433
It was the entire world of Thomas Jefferson's
mind... the understanding of the roots of

508
00:46:09,433 --> 00:46:14,071
so much of what influences American culture,
the nature of the Constitution, the nature

509
00:46:14,071 --> 00:46:19,410
of the revolution, the foundation of separation
of church and state, the whole philosophy

510
00:46:19,041 --> 00:46:27,416
of politics as it is in the United States
is embedded in that collection.

511
00:46:27,785 --> 00:46:33,324
One book that has survived is Thomas Jefferson's
original copy of The Wealth of Nations.

512
00:46:33,324 --> 00:46:39,730
This is the three-volume set of Inquiry into
the Nature and Causes of the Wealth of Nations

513
00:46:39,073 --> 00:46:42,910
by Adam Smith. These are books that belonged
to Thomas Jefferson.

514
00:46:43,567 --> 00:46:49,240
He writes a lot about his reading but he very
rarely marks his books. There's no underlining

515
00:46:49,024 --> 00:46:54,930
here, there's no, "Good idea use in the Declaration
of Independence," there's nothing like that,

516
00:46:55,146 --> 00:47:00,317
so you really have to read what Jefferson
says about books in order to understand what

517
00:47:00,317 --> 00:47:04,388
he gains from them.
Jefferson didn't just read Smith's book; he

518
00:47:04,388 --> 00:47:09,393
frequently studied it, referenced it, and
recommended it to others.

519
00:47:09,393 --> 00:47:15,132
In a letter to John Norvell, Jefferson writes:
"If your views of political enquiry go further

520
00:47:15,132 --> 00:47:20,705
to the subjects of money and commerce, Smith's
Wealth of Nations is the best book to be read..."

521
00:47:20,705 --> 00:47:25,509
There has to have been a moment in which Jefferson
and Hamilton had a conversation that was at

522
00:47:25,509 --> 00:47:30,981
least laced with Smithian philosophy if nothing
else- whether they identified him or not.

523
00:47:30,981 --> 00:47:34,919
This is a book however that- that Jefferson
would take seriously.

524
00:47:34,919 --> 00:47:41,258
But Jefferson wasn't the only Smith devotee
among the Founders. James Madison, considered

525
00:47:41,258 --> 00:47:44,495
the principal author of the Constitution,
was also an admirer.

526
00:47:44,495 --> 00:47:50,534
I think of Madison as having a view of government
very similar to Smith's in a very, very deep

527
00:47:50,534 --> 00:47:53,471
way.
Sam Fleischhacker has written extensively

528
00:47:53,471 --> 00:47:56,518
about Adam Smith's influences in Colonial
America.

529
00:47:56,941 --> 00:48:02,379
Both Madison and Smith believed that human
beings are strongly motivated by self-interests,

530
00:48:02,379 --> 00:48:07,885
but also capable of virtue, and that what
you want to do is design institutions such

531
00:48:07,885 --> 00:48:12,656
that first of all, freedom is protected, whether
people are acting in a self-interested fashion

532
00:48:12,656 --> 00:48:17,762
or not. And secondly, they have
the opportunity to develop their virtues.

533
00:48:17,762 --> 00:48:23,534
So the Founders certainly knew of Smith and
his works. But to what extent did Smith influence

534
00:48:23,534 --> 00:48:28,072
the American character? Is the United States
"Smithian"?

535
00:48:28,072 --> 00:48:31,175
I think the United States is Smithian in its
bones.

536
00:48:31,175 --> 00:48:37,199
Smith fits extremely well with the vision
of the Founders, and indeed, of the vision

537
00:48:37,415 --> 00:48:40,518
of most Americans from that time until our
own.

538
00:48:40,518 --> 00:48:43,605
And what you see in the Constitution is an
attempt to implement and integrate into a

539
00:48:44,388 --> 00:48:49,059
governmental plan some of the ideas Smith
had about what could allow for a prosperous

540
00:48:49,059 --> 00:48:53,497
society.
"Every man is left perfectly free to pursue

541
00:48:53,497 --> 00:49:00,571
his own interest in his own way... The sovereign
is completely discharged from a duty [for

542
00:49:00,571 --> 00:49:06,177
which] no human wisdom or knowledge could
ever be sufficient; the duty of superintending

543
00:49:06,177 --> 00:49:11,415
the industry of private people."
The United States sees itself and talks about

544
00:49:11,415 --> 00:49:15,753
itself as a land of opportunity. That's really
the Smithian vision in a nutshell.

545
00:49:15,753 --> 00:49:22,426
You have a limited government with a few but
specific and robust protections. Much of the

546
00:49:22,426 --> 00:49:26,130
actual work of making your life better was
left to the individuals.

547
00:49:26,013 --> 00:49:31,452
But to do that in a way that was stable, to
do it in a way that had long term benefits,

548
00:49:31,569 --> 00:49:38,108
to do it in a way in which there weren't simply
the concerns of the moment but to have a lasting

549
00:49:38,108 --> 00:49:43,480
constitutional order. This, I think, binds
the American Founders to the Scots and especially

550
00:49:43,048 --> 00:49:47,420
to Smith in a deep way.
Well, here you have a groundbreaking book

551
00:49:47,852 --> 00:49:53,791
in how to run an economy and more than that,
it's really a general book on politics. So,

552
00:49:53,791 --> 00:49:57,928
it makes a good deal of sense that these people
who were founding a new country would look

553
00:49:57,928 --> 00:50:02,233
over to the best work in the Enlightenment,
not just to Smith, but to the other great

554
00:50:02,233 --> 00:50:08,772
social scientists of the day, as it were,
and be particularly interested in them.

555
00:50:08,772 --> 00:50:13,644
Ideas matter. When faced with the challenge
of how to create and structure a new nation,

556
00:50:13,644 --> 00:50:16,647
the Founders turned to the Enlightenment-
and to Adam Smith- for guidance.

557
00:50:16,647 --> 00:50:29,293
As the Maersk Mc-Kinney Moller steams across
the English Channel, she is just a day from

558
00:50:29,293 --> 00:50:37,868
her next port of call. Now the pace aboard
ship quickens.

559
00:50:37,868 --> 00:50:45,142
Lines are prepared for tomorrow's docking.
Unloading and loading schedules are reviewed.

560
00:50:45,142 --> 00:50:48,979
And charts for the approach to the next harbor
are studied.

561
00:50:48,979 --> 00:50:57,488
Their destination is the largest port in Europe.
Here, where the Rhine meets the North Sea,

562
00:50:57,488 --> 00:51:03,694
is the Port of Rotterdam, in the Netherlands.
It is the gateway to the markets of Western

563
00:51:03,694 --> 00:51:09,600
Europe. It is the point of entry to a vast
network of rail, highways, and inland waterways

564
00:51:09,006 --> 00:51:16,030
that serves 350 million people.
It's pitch dark and hours from dawn when the

565
00:51:16,084 --> 00:51:21,723
Maersk Mc-Kinney Moller finally nears the
entrance channel to the Port of Rotterdam.

566
00:51:22,479 --> 00:51:27,651
Bringing a ship this size to a safe berth
in such crowded sea-lanes will require keen

567
00:51:27,651 --> 00:51:32,790
judgment and expert skills.
Maas Approach, Maas Approach this is Maersk

568
00:51:32,079 --> 00:51:36,783
Mc-Kinney Moller, Maersk Mc-Kinney Moller.
Maersk Mc-Kinney Moller, Maas Approach, go

569
00:51:37,494 --> 00:51:40,965
ahead...
When, when the vessel approaches the- the

570
00:51:40,965 --> 00:51:46,036
port you have this interaction, informing
you about the in and out bound traffic, the

571
00:51:46,036 --> 00:51:50,307
weather conditions... if there's any change
to the pilot time.

572
00:51:50,307 --> 00:51:56,680
Maersk Mc-Kinney Moller, ETA 06:45, your draft
1-4, decimal 9, is that correct, over?

573
00:51:56,068 --> 00:52:00,873
Maas Approach, Maersk Mc-Kinney Moller, that's
correct, over.

574
00:52:01,485 --> 00:52:06,690
Still hours before dawn and 14 miles off the
Dutch coast, the boat carrying the pilot pulls

575
00:52:06,069 --> 00:52:13,710
alongside. To guide the vessel into the crowded
port, the local pilot will rely on his unique

576
00:52:14,331 --> 00:52:20,204
knowledge and experience.
From now until they dock, the pilot and the

577
00:52:20,204 --> 00:52:26,477
captain are a team.
We slowly maneuver the vessel into the port...

578
00:52:26,477 --> 00:52:32,783
and it's a quite kind of slow process but
Rotterdam Port, it's one of the biggest ports

579
00:52:32,783 --> 00:52:34,880
in the world.
A vessel like this you can't turn like a car

580
00:52:35,753 --> 00:52:44,695
so every maneuver, and every turn, and every
swing takes time. A vessel this size you cannot

581
00:52:44,695 --> 00:52:52,836
stop like this. You've got to plan your maneuver
and you always need to have a plan B if plan

582
00:52:52,836 --> 00:53:07,084
A is not working.
Joining the Maersk Mc-Kinney Moller are almost

583
00:53:07,084 --> 00:53:15,259
one hundred other cargo ships; a third of
them from Asia.

584
00:53:15,259 --> 00:53:21,031
In the last forty years, global trade increased
from less than two trillion dollars to almost

585
00:53:21,031 --> 00:53:26,603
nineteen trillion dollars. And Adam Smith
predicted that that kind of development would

586
00:53:26,603 --> 00:53:33,077
also result in a reduction in global poverty.
In fact, 750 million people were lifted out

587
00:53:33,077 --> 00:53:39,016
of poverty over those forty years.
As the last containers are unloaded from the

588
00:53:39,016 --> 00:53:43,454
Maersk Mc-Kinney Moller... those offloaded
first are making their way to waiting trucks,

589
00:53:43,454 --> 00:53:49,326
where they will be delivered throughout Europe.
And Adam Smith would argue that those containers

590
00:53:49,326 --> 00:53:56,100
don't just carry products, they carry prosperity
and a better quality of life.

591
00:53:56,001 --> 00:54:01,506
Two hundred years ago, a man who lived in
a world of sailing ships and horse drawn carriages,

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00:54:01,605 --> 00:54:08,512
imagined how much better the world could be.
He wrote two masterpieces providing an astonishing

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00:54:08,512 --> 00:54:12,816
road map.
He wanted to create the conditions by which

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00:54:12,816 --> 00:54:20,457
ordinary people could go about their own business
and to work, and save, and prosper, and help

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00:54:20,457 --> 00:54:23,894
themselves and their families.
He wasn't interested in protecting the wealth

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00:54:23,894 --> 00:54:29,166
of the already privileged, the monied, the
aristocrats, what he was interested in is:

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00:54:29,166 --> 00:54:31,902
How can we raise the estates of the least
among us?

598
00:54:31,902 --> 00:54:37,341
And I think that the two books together form
a coherent project in trying to give a vision

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00:54:37,341 --> 00:54:42,779
of a commercial society that was not just
a market society but also a market society

600
00:54:42,779 --> 00:54:49,653
built on a very particular conception of morality.
Every generation has to cope with the problem

601
00:54:49,653 --> 00:54:57,027
of how far should governments intervene in
the business of trying to maximize the wealth

602
00:54:57,027 --> 00:55:04,101
of their own country.
Perhaps more than any other person, Adam Smith's

603
00:55:04,101 --> 00:55:10,207
ideas have led directly to the first real,
broad-based advancements in mankind's quality

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00:55:10,207 --> 00:55:17,681
of life in thousands of years.
He was a proponent of free markets and morality.

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00:55:17,681 --> 00:55:22,486
His writings and ideas have spread around
the globe. And in spite of the progress we

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00:55:22,486 --> 00:55:26,490
have yet to make, his ideas truly changed
our world.

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00:56:13,103 --> 00:56:18,809
Funding for this program has been provided
by: John Templeton Foundation and Templeton

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00:56:18,809 --> 00:56:20,811
Religion Trust.
https://www.youtube.com/watch?v=8ruiUOQERnw

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